Pre-Save

Category: Music Marketing

What is Pre-Save?

A campaign tool that lets fans save upcoming releases to their streaming library before launch, driving day-one streams and algorithmic favor.

Pre-Save explained

Pre-save campaigns enable fans to add unreleased music to their streaming library ahead of release day. When the song drops, it automatically appears in their Saved/Liked songs and starts generating plays immediately. Pre-saves are crucial for release strategy because day-one streaming velocity impacts algorithmic placement. Platforms like Feature.fm, Linkfire, and ToneDen create pre-save landing pages. Successful campaigns combine social promotion, email marketing, and fan incentives (exclusive content, contest entries). Pre-saves also capture fan emails for future marketing, making them valuable beyond the immediate release.

Why Pre-Save matters for independent artists

Understanding Pre-Save helps you make better promotion decisions on SoundCloud and other streaming platforms. On Reposter Network, artists apply concepts like this every day when they trade real plays, likes and reposts with other musicians instead of buying fake engagement.

Related terms

• Music Distribution: Music distribution delivers your music to streaming platforms like Spotify, Apple Music, and SoundCloud, making it available worldwide.
• Playlist Pitching: Playlist pitching is submitting your music to playlist curators or editorial teams for potential inclusion in their playlists.

Browse the full music marketing glossary or read the guide on SoundCloud repost networks.