Playlist Pitching

Category: Music Marketing

What is Playlist Pitching?

Playlist pitching is submitting your music to playlist curators or editorial teams for potential inclusion in their playlists.

Playlist Pitching explained

Playlist pitching involves reaching out to curators who run popular playlists on Spotify, SoundCloud, Apple Music, and other platforms. There are two main types: editorial pitching (submitting directly to platform editorial teams through artist dashboards) and independent curator pitching (reaching out to third-party playlist owners). Effective pitches include: a compelling hook about your track, relevant metadata (genre, mood, BPM), release timing, and context about your existing audience. Timing matters—editorial pitches should be submitted at least 2-4 weeks before release. Paid playlist placement is against most platforms' terms of service.

Why Playlist Pitching matters for independent artists

Understanding Playlist Pitching helps you make better promotion decisions on SoundCloud and other streaming platforms. On Reposter Network, artists apply concepts like this every day when they trade real plays, likes and reposts with other musicians instead of buying fake engagement.

Related terms

• Playlist: A playlist is a curated collection of tracks that can be public or private, used for organizing music and growing audiences.
• Algorithm: SoundCloud's algorithm determines which tracks appear in Discover, recommended sections, and search results based on engagement signals.
• Music Distribution: Music distribution delivers your music to streaming platforms like Spotify, Apple Music, and SoundCloud, making it available worldwide.

Browse the full music marketing glossary or read the guide on SoundCloud repost networks.