Audience Overlap Collaboration
Category: Music Marketing
What is Audience Overlap Collaboration?
A collaboration between artists whose audiences share some interest but are not identical, aimed at reaching new but relevant listeners.
Audience Overlap Collaboration explained
An audience overlap collaboration is a joint release, remix or feature between two artists whose existing followings share genre or style interests but are largely made up of different people. This kind of pairing tends to introduce each artist to a new but relevant audience, since listeners are more likely to enjoy and follow an artist whose sound fits alongside music they already like. Collaborations between artists with completely separate audiences may not resonate with either side, while collaborations between artists with near-identical existing followings have less new audience to reach in the first place.
Why Audience Overlap Collaboration matters for independent artists
Understanding Audience Overlap Collaboration helps you make better promotion decisions on SoundCloud and other streaming platforms. On Reposter Network, artists apply concepts like this every day when they trade real plays, likes and reposts with other musicians instead of buying fake engagement.
Related terms
- Collaboration: A collaboration (collab) is a joint creative project between two or more artists, combining audiences and creative strengths for mutual benefit.
- Audience Overlap: The share of listeners two accounts have in common.
Read more
Browse the full music marketing glossary or read the guide on SoundCloud repost networks.